Donna K. Lencki
Senior Vice President, Consumer Experience & Chief Marketing Officer
Donna Lencki is senior vice president, Consumer Experience & chief marketing officer at Capital BlueCross, where she is responsible for helping to drive growth for the company by increasing its brand equity, expanding scope and presence in the marketplace, and through strategic diversification efforts. She is also at the forefront of the company’s efforts to shift focus from the traditional business-to-business model to that of the rapidly evolving individual consumer market.
With a 25-year tenure and an intense passion for health care consumerism, Ms. Lencki is widely recognized as a visionary leader within the health care industry. Accustomed to working in “start-up” and entrepreneurial environments, Ms. Lencki has a talent for revenue growth, product innovation and administrative and medical cost discipline.
Prior to joining Capital BlueCross, Ms. Lencki founded the Geneia Company in 2006, which was sold to Capital BlueCross in June 2012. Before Geneia, she was co-founder, chief executive officer and chairman of the board of Choicelinx Corporation, which was sold to a national insurer in 2005. Prior to Choicelinx, Ms. Lencki served as chief executive officer of the Healthsource New England based companies. She was responsible for managing multiple health plans, a billion dollars in revenue, and more than1,600 employees. As one of Healthsource’s first employees, Ms. Lencki served as vice president of Marketing, contributing to its growth from a start-up organization to a national managed care company.
Ms. Lencki has been a subject matter presenter at several industry forums including the World Health Care Congress, Group Health Association (AAHP), the Marketing Health Care to Women Conference and the Washington Business Group on Health.
Ms. Lencki received her Bachelor of Science degree in health administration from Rivier College and a Master of Science degree from Boston University.