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Capital BlueCross Newly Designed Health Care Reform Web Portal Features New Videos, Interactive Tool

HARRISBURG, Pa. (Jan. 6, 2011) – Capital BlueCross re-designed its popular health care reform Web portal, launched originally in April 2010 to help people understand the changes the Patient Protection and Affordable Care Act (PPACA) would bring to their health insurance coverage. The new design offers easier navigation and access by dividing information into specific categories aimed at employers, members, seniors and for those just interested in the basics.

The new-look portal, found by clicking on “Learn About Health Care Reform” at www.capbluecross.com, also features AskBlue Healthcare Reform, an interactive tool developed by the Blue Cross and Blue Shield Association. Users answer a few simple questions and AskBlue Healthcare Reform provides personalized information about the PPACA changes. At the end of the experience, users can print or e-mail a summary of what they’ve learned. Business owners looking to understand how PPACA will impact their business and their employees should also utilize AskBlue for simple, straightforward explanations.

Other features on the Web portal include updated Frequently Asked Questions and a number of short, informational interviews with Capital BlueCross employees and industry leaders about various aspects of PPACA. The latest video features Dr. Peter Carmel, American Medical Association president-elect, discussing his organization’s perspective on the impact of the new law on our health care system.
Visitors to the Web portal can also find links to the current version of PPACA and to many other helpful resources. If anyone has a question about health care reform that is not answered on the portal, they can e-mail their question to Capital BlueCross using an e-mail address provided on the portal.

The Web portal will continue to be updated so people should check back regularly for the latest on how PPACA is actually being put into practice.

“The implementation of health care reform is happening fast, and there will be a lot taking place in 2011 that we want to help people understand,” said David Vassilaros, director, Health Care Reform and Regulatory Affairs. “Our Web portal is the link from the community to the answers they need about the law. The new design makes it even easier to get these answers.”

Capital BlueCross is the leading health insurer in its region, providing health insurance coverage to residents in central Pennsylvania and the Lehigh Valley.

Capital BlueCross is committed to making health insurance simple for its customers and members through all the stages of life by offering nationally acclaimed customer service and a full range of innovative benefit programs for groups and individuals at competitive prices. Capital BlueCross received a high honor for its service by ranking highest in Member Satisfaction among all commercial health plans in the Pennsylvania Region, according to the 2010 J.D. Power and Associates National Health Insurance Plan Study.

By establishing a culture of caring, Capital BlueCross constantly strives to do more in order to deliver more for the men, women and children who depend on the company for their health insurance needs. Capital BlueCross has been providing health security to the people and communities of central Pennsylvania and the Lehigh Valley for more than 70 years and employs about 2,000 people in the region.

Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association.