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Capital Blue store celebrates fall with free
Happy Healthy Halloween event on Oct. 26

Activities include costume contest, story time, face painting

HARRISBURG, Pa. (Oct. 23, 2013) – The Capital Blue health and wellness retail store at the Promenade Shops in Center Valley, Pa., will host a free Happy Healthy Halloween family event noon to 2 p.m. on Saturday, Oct. 26.

“As we enjoy the change of seasons, Happy Healthy Halloween is the perfect way for a family to spend an afternoon,” said Tom Peluso, director of Capital Blue. “The event will be packed with a lot of free and fun activities taking place both inside our store and outside in the Town Square.”

Happy Healthy Halloween will feature a variety of kid-friendly activities, including a costume contest with awards, dance party, face painting, and a fun educational program with The OrganWise Guys, Inc. cast of characters.

Children’s author Floyd Stokes will be on-hand to read his book Dress Up, which focuses on imagination and creativity, and teaches kids that they can be whatever they want to be in life. Young guests can also dance and sing with songwriter Kira Willey during her Fireflies musical yoga for kids program.

In the spirit of trick-or-treat, children can also attend a program about good dental hygiene, including demonstrations on proper flossing and brushing.

Throughout the event, guests can enjoy free healthy, Halloween-themed foods, including bugs on a log (celery with sun butter and raisins) and Mummies (organic turkey dogs wrapped in dough). Kids will also be able to decorate their own whole-grain cookies.

Capital Blue is a health and wellness retail store focused on customer choice and healthy living. It is designed to provide one-stop shopping for individuals who wish to explore insurance options and discover fun ways to engage in good health. Capital BlueCross, the region’s leading health insurer, opened the store in December 2012.

About Capital BlueCross
In 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region’s leading health insurer. Through its family of companies, Capital BlueCross brings innovative services and clinical solutions to the marketplace. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross can be found at