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Capital BlueCross, Good Measures team up to offer app\web program that leads to healthier living

Capital Blue store holding community seminars to demonstrate capability
HARRISBURG, Pa. (Feb. 14, 2013) – Anyone looking for an easy way to track and tailor their lifestyle habits to meet their personal health goals needs to look no further than the Capital Blue retail store at the Promenade Shops in Saucon Valley. That is where Capital BlueCross and Good Measures are hosting a series of one-hour seminars on how to download, set-up and use the Good Measures contextual nutrition and lifestyle program.

Contextual nutrition is an approach that takes into account an individual’s personal preferences, dietary needs and nutritional goals. After establishing their personal profile, program participants input and track their nutritional intake and daily exercise. The Good Measures program then makes suggestions for better food choices, healthy snacks and increased activity to help users meet personal health goals.

The Good Measures program can be conveniently downloaded to an iPhone and is also accessible through the web. It provides personalized feedback in the form of a Good Measures index, a single number from one to 100. An index closer to 100 means a person is meeting more of their nutritional goals.

“The Good Measures program is essentially a personal health coach, working with each individual every day to help them meet their nutritional and fitness goals,” said Jenn Natalie, assistant director, Capital Blue. “We are excited to offer seminars conducted by Good Measures team members to personally show how this life-changing program works.”

"We are excited to be working with the team at Capital Blue to bring Good Measures and the Good Measures Index to the Saucon Valley. The Capital Blue retail store offers a terrific setting for helping people to get started with this contextual approach to eating, exercise and weight management,” said Stefany Shaheen, Good Measures chief operating officer.

The Good Measures seminars will be held:

  • Feb. 18, Noon-1 p.m. and 1-2 p.m.
  • March 4, 5-6 p.m. and 6-7 p.m.
  • March 5, 11 a.m.-1 p.m.
  • March 20, 5-6 p.m. and 6-7 p.m.

Anyone interested in attending one of these free seminars can register by calling 855-505-2583, or by going to capitalbluestore.com. The program is free to Capital BlueCross customers. Non-customers have free access to the program for four weeks, with it being available for purchase after the trial period.

Capital Blue is a health and wellness store focused on customer choice and healthy living, and is designed to provide one-stop shopping to explore insurance options and discover fun ways to engage in good health. Capital Blue is brought to the community by Capital BlueCross.

About Capital BlueCross
In 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region’s leading health insurer. Through community partnerships and by collaborating with area health care providers, Capital BlueCross brings innovative services and clinical solutions to the marketplace, while expanding and diversifying its comprehensive product portfolio. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store in the Lehigh Valley called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross, its family of businesses, and its offerings for individuals and employers, can be found at capbluecross.com.