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Donna K. Lencki to discuss consumer engagement strategies at World Health Care Congress

HARRISBURG, Pa. (April 3, 2013) – Capital BlueCross Chief Marketing Officer Donna K. Lencki will discuss innovative retail strategies to engage and serve health care consumers during the 10th annual World Health Care Congress in Washington, D. C. on April 8, 2013.

Capital BlueCross recently opened a first-of-its-kind health and wellness retail store which focuses on customer choice and healthy living, and is designed to provide one-stop shopping to explore insurance options and discover fun ways to engage in good health. Lencki played a key role in branding and opening the store, called Capital Blue.

Lencki will be part of an expert panel called Engaging Tomorrow’s Health Care Consumer Today – Next Generation Engagement Strategies Throughout the Health Care Lifecycle. Rounding out the panel with Lencki will be Dr. Charles E. Saunders, CEO, Emerging Business at Aetna, Inc., who will talk about engaging consumers through cutting edge technology and innovative tools; and Marc Baer, senior director, Healthcare at Target, who will discuss introducing best practices of one of the country’s most successful retail companies to health care. Moderating the panel will be Merrill Goozner, editor of Modern Healthcare.

“Rapid changes in the health care industry are forcing consumers to play a more significant role in choosing the right products and services for their personal needs. Capital BlueCross is leading the change in the industry by engaging health care consumers in an entirely new way,” said Lencki. “I am excited to share our early success stories with Capital Blue. The community has embraced the store as a healthy place for all, and individuals who visit are learning how to live a healthier lifestyle, while developing a better understanding of the often complicated health insurance decision-making process.”

The 10th Annual World Health Care Congress (WHCC) is committed to improving global health care by bringing together business, political, and academic leaders to actively share information and collaborate to improve the overall quality and cost of health delivery in the United States and throughout the world.

More information about Capital Blue can be found at

About Capital BlueCross
In 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region’s leading health insurer. Through its family of companies, including Geneia, AvalonSM Insurance Company and Dominion Dental USA Inc., Capital BlueCross brings innovative services and clinical solutions to the marketplace. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross can be found at

Capital Blue is brought to you by Capital BlueCross, an Independent Licensee of the BlueCross BlueShield Association, serving 21 counties in central Pennsylvania and the Lehigh Valley