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Employees at Capital Blue store lead series of walks for better health

Community invited to stroll along during National Walk @ Lunch Day®

            HARRISBURG, Pa. (April 22, 2013) – Employees at the Capital Blue store in Center Valley, Pa. are leading a series of four walks to better health during the Blue Cross Blue Shield Association (BCBSA) National Walk @ Lunch Day on April 24.

Members of the community are invited to join one or all of the walks that kick off at 8:30 a.m., noon, 5 p.m. and 6 p.m. The one-mile walks will begin outside of the Capital Blue health and wellness retail store located at the Promenade Shops, and will follow along a walkway around the perimeter of the mall. Participants will receive a free pedometer to count their steps, a tracker to log total distance walked over time, and a water bottle to help stay hydrated.

“Walking is a simple exercise that most people can participate in, and the benefits are tremendous,” said Tom Peluso, director of Capital Blue. “We will all burn about 100 calories during each one-mile walk. I am excited to exercise alongside the community as we take these important first steps to better health together.”

The U.S. Department of Health and Human Services estimates the cost to treat illness and chronic disease caused by inactive lifestyles is nearly $1,000 for every family in America, every year. Simply getting 30 minutes of moderate physical activity, such as a brisk walk, at least five times a week has significant health benefits, lowering the risk of developing or dying from cardiovascular disease, hypertension or type 2 diabetes, and improving the health of muscles, bones and joints. 

This seventh annual walk, sponsored by the BCBSA, is part of a growing national workplace fitness effort developed in response to recent studies that show Americans do not have time during their day to exercise.

Capital Blue is a one-of-a-kind health and wellness retail store focused on customer choice and healthy living, and is designed to provide one-stop shopping to explore insurance options and discover fun ways to engage in good health. Also providing innovative in-person customer service for any of its insured members, the store was opened in December 2012 by Capital BlueCross, the region’s leading health insurer.

On May 2, Capital BlueCross is launching a corporate-wide exercise program called WalkingWorks®. Through this program, participating employees commit to walking at least 10,000 steps a day to better health over a period of 12 weeks. This will be the seventh year Capital BlueCross has participated in the WalkingWorks program.

About Capital BlueCross

In 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region’s leading health insurer. Through its family of companies, including Geneia, Avalon Insurance Company and Dominion Dental USA, Inc., Capital BlueCross brings innovative services and clinical solutions to the marketplace. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross can be found at