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Figuring out which health insurance product to choose is made easier with new Capital BlueCross online tool

            HARRISBURG, Pa. (April 23, 2013) – People looking for an easy way to decide which Capital BlueCross health insurance product is best suited to their personal needs only have to visit the company’s website at to quickly figure it out. Capital BlueCross recently launched a plan comparison tool that allows people to review details about the company’s multiple product offerings while they are listed side-by-side. Two or more products can be compared at one time.

“Capital BlueCross understands that searching multiple product offerings and keeping track of the different coverage levels between them can be confusing and tedious,” said Stacey Warner, vice president, Sales Operations and Individual Products. “Seeing our products side-by- side makes it so much easier to compare the features that are most important to the people making the decision of which product to purchase.”

The plan comparison tool can be found by clicking on the “Individual and Family Products,” tab on the Capital BlueCross website. From there, site visitors select one of four statements that help to define their personal benefit needs, such as “I need health care regardless of my health history.” Their selection will guide them to tailored product choices, including Medicare products for those who are eligible. The last step is to simply click on “Compare” next to the products they want to measure against each other.

Once a person chooses a product for their coverage, they can also click on “Take an Action” to request a quote, apply for coverage, print the product highlight sheet for future reference, or even go back to finish an application they previously started.  All of these services are offered while using the plan comparison tool.

In addition to making product selection easier, Capital BlueCross has enhanced the overall user experience of its website through responsive design. This means that the website format automatically adjusts for optimal viewing/access whether someone is using a laptop, desktop, tablet or smart phone.

Online tools like plan comparison and features such as responsive design are examples of how Capital BlueCross continues to improve satisfaction, enhance quality and help reduce costs for its customers, providers and other members of the community.

About Capital BlueCross

In 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region’s leading health insurer. Through its family of companies, including Geneia, Avalon Insurance Company and Dominion Dental USA, Inc., Capital BlueCross brings innovative services and clinical solutions to the marketplace. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross can be found at