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New health-focused blog offers virtual connection to Capital Blue health and wellness retail store

            HARRISBURG, Pa. (April 15, 2013) – Today Capital Blue is making a virtual connection to the community by launching a health and wellness blog that will allow people to experience many of the store’s resources when they aren’t able to personally stop in. The blog can be found by visiting and clicking on the Blog tab.

Located at the Promenade Shops in Center Valley, Pa., Capital Blue is a health and wellness retail store focused on customer choice and healthy living, and is designed to provide one-stop shopping to explore insurance options and discover fun ways to engage in good health. The store was opened in December 2012 by Capital BlueCross, the region’s leading health insurer.

“We realize that there are times when people can’t physically be at Capital Blue because of bad weather, vacations, a busy work schedule or personal commitments. So we created the Capital Blue Blog to keep everyone connected to their healthy place,” said Tom Peluso, director of Capital Blue. “Through this blog, people learn about healthy living from our contributing writers, while also accessing even more health resources through external links, photos and videos.”

Contributors to the blog include registered dieticians, personal trainers, physicians, fitness instructors, Capital BlueCross health educators, a photojournalist, a freelance writer and others. The blog features five major categories: nutrition, wellness, fitness, recipes and events (at Capital Blue and throughout the community).

“At Capital Blue, we have a strong commitment to supporting positive lifestyle changes that lead to a longer, healthier life,” said Peluso. “This blog provides us with an alternate outlet to share healthy information and broaden the community reach of the store, while generating conversation and motivation for people to improve their health. Whether it is in person or through a blog, it is important for us to know that we are helping to make this community a healthier one.”

People accessing the blog today can enjoy the following eight posts:

  • "Healthy Eating on Hectic Weeknights" -- How to make/plan quick meals that are both healthy and delicious.
  • "Are You Living a Blue Zone Lifestyle?" -- Find out the nine characteristics shared by those who live the longest.
  • "Roasted Beet Salad" -- A delicious recipe for a great spring salad.
  • "Move more. Sit Less" -- Easy ways to increase your movement during the day.
  • "Go Camo for Men" -- A message to men: step up and take charge of your health.
  • "Oprah's Bedroom? Set the Scene for a Good Night's Sleep" -- Feeling sleep deprived? Start with Step One, create an Oprah-like sleep sanctuary.
  • "Glen Onoko Falls" -- Discover the marvels of Glen Onoko Falls Trail in Jim Thorpe, Pa.
  • "Protect Your Body Through Food" -- Think of food as your body armor. Don't just eat - eat to combat disease.

Comments from readers are encouraged and can be submitted conveniently by creating a blog-specific login and password or by logging in using Facebook, Google, or LinkedIn accounts.

About Capital BlueCross

In 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region’s leading health insurer. Through its family of companies, including Geneia, Avalon Insurance Company and Dominion Dental USA, Inc., Capital BlueCross brings innovative services and clinical solutions to the marketplace. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross can be found at

Capital Blue is brought to you by Capital BlueCross, an Independent Licensee of the BlueCross BlueShield Association, serving 21 counties in central Pennsylvania and the Lehigh Valley.