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Popular local author Jack McCallum talks candidly about prostate cancer during a free public program at Capital Blue

            HARRISBURG, Pa. (Sept. 12, 2013) – The public is invited to meet local author Jack McCallum as he discusses the challenges of prostate cancer from 5-7 p.m. on Saturday, Sept.14 at the Capital Blue health and wellness retail store in Center Valley, Pa. McCallum, of Bethlehem, Pa., is the author of 10 books, including The Prostate Monologues, a look through the lens of his personal experience with prostate cancer.

In a humorous yet educational manner, McCallum answers the questions about prostate cancer that most men think about, but are too bashful to ask their doctors. For example, find out what McCallum has to say about “what it’s like the first time you shop for adult diapers.”

“Anyone dealing with prostate cancer or supporting a loved one with prostate cancer will want to attend this free program,” said Tom Peluso, director of Capital Blue. “Learning from and sharing with others who are going through the same experience is powerful medicine. We are very fortunate to have Jack McCallum here to talk about his journey, share what he has learned, and answer any questions participants have.”

According to the National Cancer Institute, about 242,000 prostate cancer diagnoses were made in the United States in 2012. Prostate cancer is the second most common cancer in men, right behind skin cancer.

Located in the Promenade Shops, Capital Blue is a health and wellness retail store focused on customer choice and healthy living, and is designed to provide one-stop shopping to explore insurance options and discover fun ways to engage in good health. The store was opened in December 2012 by Capital BlueCross, the region’s leading health insurer.

Program attendees can enjoy free healthy appetizers from the Rodale Café at Capital Blue.

About Capital BlueCross

In 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region’s leading health insurer. Through its family of companies, Capital BlueCross brings innovative services and clinical solutions to the marketplace. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross can be found at capbluecross.com.

Capital Blue is brought to you by Capital BlueCross, an Independent Licensee of the BlueCross BlueShield Association, serving 21 counties in central Pennsylvania and the Lehigh Valley.