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Wes Reohr of Capital BlueCross named a

Central Penn Business Journal Forty Under 40


            HARRISBURG, Pa. (Oct. 14, 2014) – Wes Reohr, manager of Small Group Sales for Capital BlueCross, has been named to the Central Penn Business Journal Forty Under 40 list. The honor recognizes business leaders under the age of 40 who demonstrate a commitment to business growth, professional excellence and community service in central Pennsylvania.

“Wes has a decade of experience and a reputation for delivering excellent service to our customers,” said Tracy Onorofsky, Capital BlueCross senior vice president of Commercial Group Sales. “He demonstrates an ability to resolve challenging issues and simplify complexities for his team and those we serve. He also has a proven record of driving revenue results both as a sales representative and in his current managerial role.”

As manager of Small Group Sales, Reohr led his team to exceed their retention goal by 5 percent and sales by 25 percent. This was accomplished while efficiently servicing more than 6,700 customers.

Reohr has contributed to establishing Capital BlueCross as a leader in implementing the provisions of the Patient Protection and Affordable Care Act (PPACA). Namely, he took the lead to develop the company’s new small group product portfolio to meet PPACA standards in various market segments and position Capital BlueCross for success in the post-health care reform environment.

Reohr also volunteers in the community, donating time toward efforts that support heath causes such as cancer, Crohn’s and Colitis, and Cystic Fibrosis.

An awards ceremony honoring all of this year’s Forty Under 40 award recipients is scheduled for Oct. 27 at the Hilton Harrisburg.

About Capital BlueCross

For more than 75 years, Capital BlueCross has served residents and businesses in central Pennsylvania and the Lehigh Valley as the region’s leading health insurer. Delivering value through innovation and collaboration, Capital BlueCross continues to evolve, investing in products, services and partnerships to create an even healthier future for customers with more choice, greater convenience and enhanced quality of care. Through Capital Blue, the company’s one-of-a-kind health and wellness retail store, consumers have a place to go for in-person health insurance consultation and service, and for health and wellness information and programs, in a welcoming, convenient environment. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association employing more than 1,800 people. For more information, visit