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Capital BlueCross, Florida Blue to discuss future of retail in health insurance at World Congress

            HARRISBURG, Pa. (Feb. 24, 2015) – Capital BlueCross and Florida Blue are teaming up to discuss the future of retail stores in health insurance on Feb. 25 at the World Congress’ Health Plan Consumerism Congress in Orlando, FL. Aji Abraham, senior vice president, Business Development, will present on behalf of Capital BlueCross; Charlie Kirksey, senior director of Strategy and Business Development, will present on behalf of Florida Blue.

            “World Congress is thrilled to have Capital BlueCross and Florida Blue join the program for this year’s Health Plan Consumerism Congress,” said McKenzie Curran, conference producer. “Their work in consumer-centric retail has long been admired by others in the industry, and is on the cutting edge of innovation for the field. We’re looking forward to hearing more specifics on their current retail strategy, and the future of the retail space.”

Abraham and Kirksey both led their respective company’s evolution into the brick-and-mortar retail market and will share that experience, along with their assessment for the future, in their session titled The Next Generation of Retail Strategies—Learn How to Develop and Diversify Revenue.

  • Specifically, Abraham and Kirksey will address:
  • How health plans can grow, adapt, and diversify their retail business
  • The value of including wellness products and services in a retail strategy
  • How ancillary programs expand and support revenue while reducing health spend

Capital BlueCross and Florida Blue have a history of partnering together on retail initiatives. In 2010, Capital BlueCross consulted Florida Blue as the company developed its retail strategy and set out to build and open its first health and wellness retail store. Florida Blue had successfully opened the first of its many retail stores in 2007.

The World Congress is a conference production company specializing in health care and pharmaceutical industries, convening forward-thinking leaders, innovators, and senior executives both in-person and online.

About Capital BlueCross

For more than 75 years, Capital BlueCross has served residents and businesses in central Pennsylvania and the Lehigh Valley as the region’s leading health insurer. Delivering value through innovation and collaboration, Capital BlueCross continues to evolve, investing in products, services and partnerships to create an even healthier future for customers with more choice, greater convenience and enhanced quality of care. Through Capital Blue, the company’s one-of-a-kind health and wellness retail store, consumers have a place to go for in-person health insurance consultation and service, and for health and wellness information and programs, in a welcoming, convenient environment. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association employing more than 1,800 people. For more information, visit

About Florida Blue
Florida Blue, Florida’s Blue Cross and Blue Shield company, is a leader in Florida’s health care industry. Its mission is to help people and communities achieve better health. Florida Blue has approximately four million health care members and serves 15.5 million people in 16 states through its affiliated companies. Florida Blue is a not-for- profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit