Capital BlueCross earns national awards for
excellence in consumer communications design
HARRISBURG, Pa. (June 24, 2015) – Capital BlueCross today announced the company has earned two national awards for design of consumer communications.
Capital BlueCross received a 2015 Graphic Design USA American In-House Design Award for its Growing Well publication. Redesigned from a newsletter into a colorful 16-page magazine format in 2014, Growing Well provides important and easy-to-read health and wellness information to customers enrolled in Capital BlueCross’ Children’s Health Insurance Program plan. Graphic Design USA has been honoring outstanding in-house design for more than 50 years.
Capital BlueCross also received a 2015 Benjamin Franklin Award for Direct Marketing Excellence for its Choose SecureBlue print advertising insert. The insert, distributed in newspapers throughout the company’s service area, provided consumers with information about how SecureBlue Medicare Supplement plans can save them money and lower their out-of-pocket health care costs. The Benjamin Franklin Awards, hosted by the Philadelphia Direct Marketing Association, have been recognizing excellence in marketing communications for 39 years.
About Capital BlueCross
Capital BlueCross, headquartered in Harrisburg, Pa., is the leading health solutions and insurance company in central Pennsylvania and the Lehigh Valley. For more than 75 years, Capital BlueCross has offered products that provide peace of mind and promote good health. Today, the company and its family of diversified businesses offer a comprehensive portfolio of solutions including innovative value-based models, private exchanges, leading-edge analytics and digital health technologies, ancillary benefits, and training programs. Additionally, Capital BlueCross is growing a network of Capital Blue retail stores that provide in-person service and inspiration to live healthy. Capital BlueCross is an independent licensee of the BlueCross BlueShield Association. For more information, visit capbluecross.com.