Capital BlueCross Recognized for
Excellent Service to Latino Community
HARRISBURG, Pa. (Sept. 21, 2015) – Capital BlueCross has been recognized for excellent service to the Latino community in central Pennsylvania by The Latino Connection magazine. The company will be presented with the Lo Mejor de Lo Mejor, or “The Best of the Best,” Pillar Award at an awards ceremony at 5:30 p.m. on Sept. 22 at the Radisson Penn Harris Convention Center in Camp Hill.
Capital BlueCross is an industry leader in its service to the Latino community, with Spanish-translated websites and product literature, bi-lingual sales representatives, and support for community organizations that serve Latino families and individuals.
“The Latino community often struggles with the language barrier, so it is extremely meaningful when a company such as Capital BlueCross goes the extra mile and provides materials and resources in Spanish,” said George Fernandez, CEO of The Latino Connection. “When it comes to health care, Latinos like for people to hold their hand and show them the way – it’s our culture. Capital BlueCross provides the kind of one-on-one, personal touch that makes understanding and purchasing health insurance so much easier.”
David Skerpon, Capital BlueCross vice president of Consumer Experience, said “Capital BlueCross is proud to be recognized for our efforts to improve the health care experience of the Latino community. We understand that health care can be complicated, and explaining it across language barriers and cultural differences adds additional challenges. This award validates that we are succeeding in meeting the needs of our Latino customers.”
The awards ceremony will feature keynote remarks from Pennsylvania Secretary of the Commonwealth Pedro Cortés. Pennsylvania Secretary of Education Pedro Rivera is honorary chair and will preside over the event.
About Capital BlueCross
Capital BlueCross, headquartered in Harrisburg, Pa., is the leading health solutions and insurance company in central Pennsylvania and the Lehigh Valley. For more than 75 years, Capital BlueCross has offered products that provide peace of mind and promote good health. Today, the company and its family of diversified businesses offer a comprehensive portfolio of solutions including innovative value-based models, private exchanges, leading-edge analytics and digital health technologies, ancillary benefits, and training programs. Additionally, Capital BlueCross is growing a network of Capital Blue retail stores that provide in-person service and inspiration to live healthy. Capital BlueCross is an independent licensee of the BlueCross BlueShield Association. For more information, visit capbluecross.com.
About The Latino Connection
Since 2013, The Latino Connection, a marketing and communications firm providing high quality translations and interpretations, has been connecting the dots for businesses and corporations in reaching the untapped Latino market. For more information, visit www.thelatinoconnection.net.