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New Capital Blue health and wellness store to celebrate opening with free community health fair July 15

“Fit, Fun & Sun” event welcomes public to the community’s new healthy place

HARRISBURG, Pa. (July 9, 2015) – Capital BlueCross is celebrating the opening of another health and wellness store with a free “Fit, Fun & Sun” community health fair. Kicking off with a ribbon-cutting ceremony, and featuring a variety of fun and healthy activities for children and adults of all ages, the event will be held Wednesday, July 15, 11 a.m. to 3 p.m. at the new Capital Blue store at Hampden Marketplace in Hampden Township.

Capital Blue, a store unlike any other, is a one-stop shop for in-person service, health and nutrition consultations, fitness classes, access to innovative health care technology and healthy eating for today’s busy lifestyles. Additionally, the store features free Wi-Fi and its much heralded Kids Zone, where children can enjoy iPads with health-related games and more. Everyone is welcome at Capital Blue, whether a Capital BlueCross cardholder or not.

“We are excited to bring our drive for excellence and innovation directly to the consumer through our newest Capital Blue store,” said Gary D. St. Hilaire, Capital BlueCross president and CEO. “Capital Blue is so much more than a store, welcoming consumers wherever they might be in their journey to a healthier lifestyle. By providing options for engaging in healthy activities and eating healthy meals, the store is a key part of how we are shaping a new kind of health experience for all who walk through our doors.  Our focus is one of inspiring and helping people to be as healthy as they can be.”

Donna K. Lencki, Capital BlueCross senior vice president and chief marketing officer, added “Consumers have come to expect more from the companies they do business with – more personalized service, more convenience, more value. Our Capital Blue stores are all about delivering on that expectation. From the inviting and spacious store design to the meticulous training of our sales and service advocates and care guides, we are redefining how consumers should experience their health insurance company.”

Tim Fatzinger, United Way of the Capital Region president and CEO, a Capital BlueCross customer with offices neighboring the new Capital Blue store, said, “Capital BlueCross is an outstanding partner and supporter of the United Way of the Capital Region. Our organizations share a commitment to shaping a healthy community and improving life in the Capital Region. We are delighted to welcome Capital Blue to our neighborhood and look forward to the opportunities this new store provides to everyone in the region.”

During the health fair, children can meet Parent’s Choice Award-winning recording artist Jim Rule and local children’s book author Floyd Stokes, and enjoy a visit from Harrisburg Senators mascot, Rascal. Attendees can also have their face painted, watch a fitness demonstration, enjoy a back or neck massage, learn about proper nutrition, and get body mass index (BMI) and Derma Scan screenings. Parents and guardians can get a free Amber Alert certified CD for each of their children from Community Partners 4 Kids.

Plenty of free refreshments will be provided during the health fair by Healthy You Café at Capital Blue, the store’s full-service in-store café. Owned by local catering entrepreneur Michele Reber, the café offers a menu of fresh food and beverages made from organic and locally sourced ingredients. The café also offers gluten-free, vegan and vegetarian options, and fresh-made items that can be ordered to go.

The Capital Blue store in the Hampden Marketplace shopping development is Capital BlueCross’ second retail location. The first Capital Blue store opened in 2012 at The Promenade Shops at Saucon Valley, a shopping destination in the Lehigh Valley, and is serving more than 25,000 visitors a year.

About Capital BlueCross

Capital BlueCross, headquartered in Harrisburg, Pa., is the leading health solutions and insurance company in central Pennsylvania and the Lehigh Valley. For more than 75 years, Capital BlueCross has offered products that provide peace of mind and promote good health. Today, the company and its family of diversified businesses offer a comprehensive portfolio of solutions including innovative value-based models, private exchanges, leading-edge analytics and digital health technologies, ancillary benefits, and training programs. Additionally, Capital BlueCross is growing a network of Capital Blue retail stores that provide in-person service and inspiration to live healthy. Capital BlueCross is an independent licensee of the BlueCross BlueShield Association. For more information, visit