Behavioral health employee

communications toolkit

Woman smiling with laptop and coffee

Help your employees focus on their behavioral health.

Even before the pandemic, recognizing and addressing the impact of behavioral health on our workforces has been a top challenge. To do our jobs well, we need to feel well mentally and physically—a full-health approach. While many employers have behavioral health programs in place, many employees are hesitant to seek out the support they need.

We’re here to help.

We developed a ready-to-use, multi-touch toolkit of customizable employee communications. It’s designed to promote dialogue and help address behavioral health challenges affecting your workforce.

Our toolkit comes with a how-to guide and a full suite of employee communication materials. Also included is an introductory presentation for leadership and for your employees, as well as a customizable, quick reference behavioral health resource guide.

What’s included:

  • 55+ turnkey communication materials created to engage employees both online and in person
  • Engaging content covering a variety of relevant behavioral health topics, from reducing stigma to managing everyday stress to coping with the COVID-19 pandemic
  • Tools to help drive employee awareness of available behavioral health resources

Go to the toolkit

Addressing behavioral health has never been more critical.

Prevalence and severity are  
on the rise.

900% increase in calls to the federal mental health crisis hotline when compared to 2019.1

There is a big impact on business operations and the bottom line.

200M+ workdays missed due to mental health conditions and $16.8B lost in productivity annually.2

Employees are not using or aware of the healthcare benefits and mental health programs offered.

8 of 10 employees with a mental health condition say shame and stigma prevent them from seeking treatment.3

Getting started is simple.

Address highly relevant topics

Communications to help you connect with your workforce and foster open conversations about three critical behavioral health topics impacting us all today.

Stigma graphic

Stigma

Understanding the power of our words to help prevent stigma and start healthier conversations about mental health.

Stress graphic

Everyday stressors

Practicing healthy micro-habits—small achievable activities—to reduce stress and anxiety in our everyday lives.

COVID graphic

COVID-19

Building the resilience we need to face the pandemic today and adapt to what comes next.

Customize the content to your needs

Pick the formats that work best for your channels of communication and use them on their own or alongside existing communication programs.

Activate with ease

An activation roadmap and usage guidelines to help you successfully reach employees in company meetings and their daily work online and onsite.

Employee communications

Download the communication materials to connect with your workforce. Use the material as-is, or download the design files and modify them for your needs.

Woman smiling with text that reads, "Behavioral health employee communications toolkit"

How-to guide

Information on how to use the toolkit, set your activation plan and track results. This will help guide your toolkit experience and set you up for success when you deploy it to your workforce.

Ebook

Designed to help you take behavioral health head-on to improve outcomes for your employees and lower costs for the organization. Backed by research and examples of the ever-growing importance behavioral health has in the workplace.

Leadhership presentation image with text that reads, "Let's change how we talk about mental health."

Leadership presentation

Educating your C-suite on behavioral health challenges facing today's workforce and how these materials can help.

Employee presentation

Promoting open dialogue with your employees on behavioral health and introducing them to tools and resources to help them manage their mental health.

Crossword puzzle with text that reads," Finding the right words can be hard"

Emails

Tailored communications addressing employee behavioral health.

Newsletters

Curated content addressing a variety of behavioral health topics.

Desktop screensavers

Static screensavers focused on specific behavioral health topics.

Tent cards

Self-standing table displays that can be used around the workplace to educate employees on key behavioral health topics.

Lobby display screens

Large format digital displays to capture attention and highlight helpful ways to address behavioral health challenges.

Posters

Eye-catching and informative promotional pieces to educate employees about the importance of focusing on their behavioral health.

Woman smiling with text that reads, "It's ok to need support"

One-page behavioral health resource guide

Customizable template to help you summarize and promote the behavioral health resources available to your organization. This can include resources from your health plan, along with anything additional you have available.

Go to the toolkit

Have questions or need more support?

Have questions or need more support? Visit our contact page to get in touch with a Capital BlueCross representative.

Sources

1 Kane, “People Have Increased Anxiety about COVID-19 – Telehealth Can Help,” The Hill, 2020.

2 Greenwood, Bapat, Maughan, "Research: People Want Their Employers to Talk about Mental Health," Harvard Business Review, 2019.

3 National Alliance on Mental Illness, “NAMI Launches Stigmafree Company Partnership,” July 7, 2016.

You should exercise discretion and care in educating and training your workforce – both in a management and co-worker capacity – to conduct these discussions around mental and behavioral health issues. While these discussions can be extremely helpful in dealing with day-to-day stressors, and reducing stigma to encourage employees to seek professional help, they are not a substitute or supplement for mental or behavioral health assistance and benefits. Appropriate guidelines and guardrails should be established to mitigate or avoid potential risks under federal or state nondiscrimination, employment, benefits, and other laws, including but not limited to the Health Insurance Portability and Accountability Act of 1996, the Employee Retirement Income Security Act of 1974, the Internal Revenue Code of 1986, and the Patient Protection and Affordable Care Act. Capital Blue Cross does not provide legal advice, and makes no representation or warranty as to your program’s compliance with applicable law in that regard. Please consult your legal advisors for more information.