You may have noticed a new, fresh appearance for us.

Like many in the past year and a half, we have been looking internally and externally to learn more about ourselves and to ensure that we are providing the level of service, quality and quantity of products, and careful attention that our members, customers, and partners deserve.

We’ve grown in several ways.

We helped our members and customers through difficult times this past year. We listened and learned – and found new ways to make your experience even better. We remain motivated to make access to healthcare easier and more affordable.

And so, we believe it is the right time to express this strength, enthusiasm, and commitment. Our new logo is a symbol of our member- and customer-focused service and the personal approach that has differentiated us for decades.

To us, our brand stands for the health of the whole person, as well as the strong belief that the member is at the center of all we do.

Accurate, caring, intelligent, and quick customer service has never been more important. As an even stronger company, we are inspired and invigorated about our new products and services in development. Our changes reflect our optimism and confidence in the future, as well as in our relationships with you.

We proudly stand for all the things you have come to rely upon from Capital Blue Cross:

stability, security, confidence, trust, and a strong commitment to our communities.

We actively live these values every day. No one thing makes us different, a thousand things do. In the many gestures of caring and personal attention, in the integrity of our intentions, in the collaborative business partnerships over decades, and in the shared commitment to better health for all.

We pride ourselves on going the extra mile… for you.