Help your employees focus on their behavioral health.

Recognizing and addressing the impact of behavioral health on our workforces remains a top challenge. To do our jobs well, we need to feel well mentally and physically—a full-health approach. While many employers have behavioral health programs in place, many employees are hesitant to seek out the support they need.

We’re here to help.

We developed a ready-to-use, multi-touch toolkit of employee communications. It’s designed to promote dialogue, help address behavioral health challenges affecting your workforce, and drive employee awareness of available behavioral health resources. The content within the toolkit covers a variety of relevant behavioral health topics, including stigma, everyday stressors, burnout, and caregiving.

What’s included:

  • Over 55 turnkey communication materials created to engage employees both online and in person such as posters, presentations, newsletters, screensavers, and more.
  • An employee quick-reference guide that can be customized to showcase behavioral health resources to your workforce.
  • Educational resources for you and other organization leaders such as infographics, whitepapers, and a how-to guide to get you started.

Go to the toolkit


Addressing behavioral health has never been more critical.

Prevalence and severity are  
on the rise.

900% increase in calls to the federal mental health crisis hotline when compared to 2019.1

There is a big impact on business operations and the bottom line.

Over 200 million workdays missed due to mental health conditions and $16.8 billion lost in productivity annually.2

Employees are not using or aware of the healthcare benefits and mental health programs offered.

Eight out of ten employees with a mental health condition say shame and stigma prevent them from seeking treatment.3


Getting started is simple.

Address highly relevant topics

Communications to help you connect with your workforce and foster open conversations about critical behavioral health topics impacting us all today.

Leverage the toolkit based on your needs

Pick the formats that work best for your channels of communication and use them on their own or alongside existing communication programs.

Activate with ease

Use the toolkit's how-to guide to help you successfully reach employees in company meetings and their daily work online and onsite.


It's time to talk to your employees about behavioral health.

Fill out the form to gain access to the toolkit. Upon submission, we'll send you an email with your link to the behavioral health toolkit. Once you have access, you can revisit the link at any time to review the materials.


Have questions or need more support?

Contact your Capital Blue Cross representative or visit our contact page. In addition to helping you make the most of your current behavioral health products, we can also provide you with more detail on the other options available from Capital Blue Cross.


Sources

1 Greenwood, Bapat, Maughan, "Research: People Want Their Employers to Talk about Mental Health," Harvard Business Review, 2019.

2National Alliance on Mental Illness, “NAMI Launches Stigmafree Company Partnership,” July 7, 2016.

You should exercise discretion and care in educating and training your workforce – both in a management and co-worker capacity – to conduct these discussions around mental and behavioral health issues. While these discussions can be extremely helpful in dealing with day-to-day stressors, and reducing stigma to encourage employees to seek professional help, they are not a substitute or supplement for mental or behavioral health assistance and benefits. Appropriate guidelines and guardrails should be established to mitigate or avoid potential risks under federal or state nondiscrimination, employment, benefits, and other laws, including but not limited to the Health Insurance Portability and Accountability Act of 1996, the Employee Retirement Income Security Act of 1974, the Internal Revenue Code of 1986, and the Patient Protection and Affordable Care Act. Capital Blue Cross does not provide legal advice, and makes no representation or warranty as to your program’s compliance with applicable law in that regard. Please consult your legal advisors for more information.